McLaren P1 - Nordschleife

[digi]

Originally Posted by GregorJP

I'm fascinated by the social media strategies of these various car companies and how it reflects their brand personalities. Porsche just post the video, quite Teutonic in their approach but a little superior. McLaren focus on class and heritage, with a typically English understatement at the end. Nissan just puts it all out there with commentary, not much ritz and glamour, quite fact-driven.

For those who haven't seen the Nissan video, it's here:

For my money, compared to watching the lap in the Porsche 918, Michael Krumm is really going for it. With an inferior, more cheaply made and much heavier car, he's unfathomably close to a hypercar . I've taken my GTR to the Ring, and not lifting at all in Fuchsrore doesn't even bear thinking about. What a hero.

Lovely comments!! Think you summed it up pretty good. I'm biased as I can't afford a P1.