Quote:
Originally Posted by GregorJP
It's a smart numbers game that Porsche are playing with supply and demand, deliberately keeping numbers low for a product that, on its face, is mid-price for the overall performance. This in turn keeps residuals strong and drives demand for lesser spec models.
The less attractive side of it is the slightly aloof and detached approach that Porsche has to its order book. The enthusiasts politely queue to put money down for a car that they most likely won't get when they want and in the spec they want, if they get one at all. As a customer that's already owned a 911, I've enquired about the GT3 RS and sent in my (legally useless and arguably purely window dressing) "letter of intent" making clear that I'm ready, willing and able to buy one, but at the same time knowing that there's no chance I'll get a look in for a car. That doesn't drive positive brand equity for me as a buyer.  |
Totally agree gregorJP, I have never owned a Porsche but love the new gt4. The Porsche showroom experience doesn't sound to inspiring. BMW would be dusting down the red carpet and festooning the nibbles area with their finest muffins.
I have admired Porsche for many years designing true thoroughbred race cars for the road. But if the above is true it must leave a lot of depositors feeling a tad peeved.
A shite state of affairs all round.
Hoorah BMW we love you!!!!!
