"Over the past 3 months, some 30,000 people have viewed this add created for Castrol’s most advanced oil, Castrol EDGE. The prize at stake in the promotion, which built on Castrol’s partnership with BMW, was the chance to drive an M3 around the
notorious Nurburgring circuit. The campaign was inspired by the famous track
graffiti, and embraced consumer and trade advertising alike"
Sponsor potential?